A common search engine marketing question is how to drive traffic to my web site

Whilst driving traffic to your web site is a necessity when marketing your web site for the search engines, the question is rarely answered sufficiently.

Link Building to drive traffic to your web site

Link Building is vital when driving traffic to your web site. Whilst this is not the only way to drive traffic to your web site, it is a proven way to drive traffic to your web site.

Most of the search engines pay attention to the quality of in-bound links to your web site

What are in-bound links?

In-bound links are links from a third part web site that point to your web site

How do in-bound links drive traffic to my web site?

The quality of in-bound links in imperative when driving traffic to your web site

What aspects of in-bound links affect the drive of traffic to my web site?

The title of the link to your web site and the description associated with the link are a couple of factors that will affect the performance when using in-bound links to drive traffic to your web site. The more relevant the link to your web site is the more powerful the link will become. This in-turn helping to drive traffic to your web site.

Another factor is the web site that is linking to your web site. If the web site linking to your web site is relevant to your web site, then this will hold more weight than a unrelated web site linking to your web site. The more relevant the web site linking to your web site the more likely you are going to get quality targeted traffic to your web site.

The search engines and in-bound links

The Internet was born out of links and the continued life of the Internet is still based around links.

The major search engines know this and will give your web site more weight if quality, relevant web sites link to your web site. This will increase your search engine rankings, which in-turn will drive more traffic to your web site.

This is not all about quantity of in-bound links to your web site, but about quality and relevance.

If you are a fabric designer, then you would not want links coming from a fishing web site. This will not drive more traffic to your web site and could actually do more harm than good.

Competition Analysis

Competition analysis is always a good place to start when research where to obtain in-bound links to your web site. If you research your competition and see where they have their links and which web sites these links come from, then you will have a much better chance of driving traffic to your web site.

This does not mean you need to produce links in exactly the same places to drive traffic to your web site, but this will give you a good picture when thinking about the quantity and quality of the links you need to obtain for your own web site.

Conclusion

There are many ways to drive traffic to your web site, but link building is a certain winner when looking to drive traffic to your web site and will earn you additional points with the search engines if you produce quality relevant in-bound links.