Search engine algorithms have hit their peak. It is no surprise that this is the case. With so many web sites using the same technology for a number of years, there is only so far the search engines can take their traditional algorithms before hitting a wall or slowing down their search indexing technology.

So, the next level of algorithm naturally appears to be personalised search. Tracking peoples search patterns has always been considered a past-time of the search engines, so it is only expected that the next level for search algorithms is to hit the personalised search.

Google have registered a large number of patents over the last month or two that appear to relate to this sort of search algorithm. It is easy for the search engines to track your daily search movement. With some nifty search algorithms your searches will become bespoke to you.

One major draw back for this is recommending sites via the search engines. If you find a great site that you want to recommend to a friend or colleague then you may find that your friend or colleague does not get the same search engine results as you. This would be a direct result of the search algorithms targeting personal search.

Do you think this will be a hindrance? Let us know your comments. Feel free to add your comments.