25/08: Images and SEO
High Image content web sites confusing to optimise for the search engines.
As the search engines are keyword driven you might think your Search Engine Optimisation campaign may suffer due to no text. You could be forgiven for thinking that high image web sites are devoid of keywords and therefore wont work in the natural/organic results.
By using aspects of modern markup you can supply the browser and the search engine with relevant information about those images.
You can even take these modern aspects and turn them to everyones advantage by making your web site 100% accessible.
Accessibility for web sites goes beyond the realms of just high contrast colours for high visibility. Accessibility provides everyone with tool tips, hints, alternative text for non-image browsers. So, behind all those images could be information required for accessibility, non-image browsers, the search engines and everyone else.
In reality, not only will your web site contain alternative descriptions for accessibility etc... It will make your web site available to a wider audience. This is not to say, right go and fill your web site with images. This is to say that if you have an image based web site, then your search engine results are not necessarily waving in the wind.
Good news to all those image fanatics.
As the search engines are keyword driven you might think your Search Engine Optimisation campaign may suffer due to no text. You could be forgiven for thinking that high image web sites are devoid of keywords and therefore wont work in the natural/organic results.
By using aspects of modern markup you can supply the browser and the search engine with relevant information about those images.
You can even take these modern aspects and turn them to everyones advantage by making your web site 100% accessible.
Accessibility for web sites goes beyond the realms of just high contrast colours for high visibility. Accessibility provides everyone with tool tips, hints, alternative text for non-image browsers. So, behind all those images could be information required for accessibility, non-image browsers, the search engines and everyone else.
In reality, not only will your web site contain alternative descriptions for accessibility etc... It will make your web site available to a wider audience. This is not to say, right go and fill your web site with images. This is to say that if you have an image based web site, then your search engine results are not necessarily waving in the wind.
Good news to all those image fanatics.
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