SEO Crusade News

According to several sources, the Google Bomb has now been defused. This is great news for some people and not so great for others.

» Read More

You've just redesigned some pages of your web site, or moved it from one domain to another. Your old pages have high search engine rankings that you don't want to lose. How can you safely redirect web site traffic from your old pages to the new pages without losing your rankings? You can do this by using a "301 redirect"!!!

» Read More

Six Apart have won a contract to have their popular blogging software, 'VOX', shipped with Nokia's smart mobile phones.

» Read More

Google has had its similarity engine patent approved by the U.S. Patent and Trademark Office

This releases Google to further research and manage duplicate content on the web.

» Read More

Google have decided to close their Google Answers service by the end of 2006. This is an integral part of any innovators remit and destruction is required just as much as invention.

» Read More

Yahoo sign a deal with Newspapers

Yahoo have signed a newspaper content and advertising deal with 7 US newspaper groups, totalling 176 regional newspapers. The newspaper groups included in the deal are Cox Newspapers Inc, E.W.Scripps Co and MediaNews Group Inc as report by Yahoo. The deal primarily involves the partnership of jobs adverts. Yahoo's HotJobs Classified Jobs will be supplying the newspapers online section with content as from December 2006, whilst the newspapers will be selling their jobs adverts on Yahoo's HotJobs. With Monster taking more and more of the jobs market, this will be a big hit back from the web giant Yahoo.

» Read More

The speed at which your web page loads does not affect Google, says Matt Cutts

» Read More

A common search engine marketing question is how to drive traffic to my web site

Whilst driving traffic to your web site is a necessity when marketing your web site for the search engines, the question is rarely answered sufficiently.

» Read More

Reciprocal links were a great way to promote your web site. Yes that is in the past tence. Reciprocal linking was a great way to get your site linked to by many other web sites, in turn increasing your link popularity.

Link popularity is a great way of promoting your site in the search engines and the more powerful in-bound links you have to your web site the better. Apart from the search engines taking these in-bound links into account, you would also receive traffic directly from thos other web sites.

The problem is that link popularity is supposed to be naturally gained. That is, the in-bound links you receive to your web site are supposed to be created by the owner of these other web sites, not by you. Reciprocal link campaigns are created by you (the web site owner) and the links created are not naturally created. This was picked up by the major search engines and as a result, reciprocal links are no longer a powerful way of producing link popularity.

This is not to say that reciprocal link programs are a waste of time, they're not. A successful link campaign would consist of reciprocal and one way links. That is, you need to encourage people to link to your web site without having to ALWAYS link back to them.

There are many ways that this can be achieved. One very popular way is to put a browser detector script on your web site, then depending on the browser type, present a bookmark link/favourites link to the user.

Another way is to add RSS to your web site. This will allow people to syndicate your web site content, thus producing links back to your web site.

There are many other ways to produce one way in-bound links to your web site, but don't put all your eggs in one basket and produce soley reciprocal links.

Search engine algorithms have hit their peak. It is no surprise that this is the case. With so many web sites using the same technology for a number of years, there is only so far the search engines can take their traditional algorithms before hitting a wall or slowing down their search indexing technology.

So, the next level of algorithm naturally appears to be personalised search. Tracking peoples search patterns has always been considered a past-time of the search engines, so it is only expected that the next level for search algorithms is to hit the personalised search.

Google have registered a large number of patents over the last month or two that appear to relate to this sort of search algorithm. It is easy for the search engines to track your daily search movement. With some nifty search algorithms your searches will become bespoke to you.

One major draw back for this is recommending sites via the search engines. If you find a great site that you want to recommend to a friend or colleague then you may find that your friend or colleague does not get the same search engine results as you. This would be a direct result of the search algorithms targeting personal search.

Do you think this will be a hindrance? Let us know your comments. Feel free to add your comments.