The Importance of Keywords

Keywords are important

Regardless of what people may think, the importance of keywords in your web site is paramount to its marketing success.

Ok, If your web site does not have any text (very unlikely), then you might be an exception. Although even large image content web sites have keywords within the code.

Think of it this way. When you use a search engine like Google™ to search for something, what do you type in?
More often than not, a word or two that represents what you are looking for.

For example, if you are looking for a remortgage, then you might type remortgages into the search engine.

If your web site does not have keywords in it, then the search engines will have a greater amount of work to find out what your web site is relevant to.

This is basically what the search engines are trying to achieve, a relative result to a relative search and the more information you have in your web site to make you relevant, the better.

Definition of Keyword

Also known as a keyphrase, a keyword is one or more words that represent a key aspect of a web page, document, paragraph, image or other media.

Where you would find keywords in a document

A well structured & written document will naturally contain keywords in the right places. Although this is the case, it takes time, experience and focus to produce a good example.

A good example is this web page. In this example you will see that the heading on this page is in larger, bolder text than the rest ‘The Importance of Keywords’.

There is also an image under the heading. This image has the ‘title’ tag set and contains the phrase ‘The Importance of Keywords’. This will increase the amount of times the phrase The Importance of Keywords appears, thus increasing its relevance in this page. Ok, that is not the end all and be all of keywords, but it gives you a good idea on how keywords affect your web pages and how important they are.

Make sure your keywords are being used - Keyword Popularity

It is all good and well putting relevant keywords in your web pages, but what if people are not using these keywords in the search engines?

If people are not searching for the keywords in your web site, then your web site will never appear in the search engine results.

So, you need to find out which keywords are being searched for. SEO Crusade have the ability to locate the keywords for your industry. This is known as keyword discovery. Once you have a list of the keywords being searched for in your industry, you can then apply these keywords to your web site.