Bad Technology

What is Bad Technology?

Well, it is rather difficult to say what is bad and what is good. All technology can be good and bad, it depends on how you use the technology that makes it bad or good.

With the advent of CSS and other web technologies, you can have certain information in your web site, but only display that information to the search engines, this is bad.

Because the search engines are trying to find relevant results for common searches, you can hide text and other information from the screen, but give that information to the search engines, this is bad.

SEO specialists, like us, only work with ethical, good technology.

Gateway Pages

Another form of bad technology is gateway pages.

One form of gateway pages are pages on other web sites on the Internet that are full of keywords and links to your main web site.

This form of technology has the strong possibility of getting your web site banned from the search engines.

What effect does bad technology have?

Bad technology can provide you with fast results, but long term results may not be achieved.

As the search engines are trying to locate relevant results, your web site may be classed as super-relevant if filled with keywords.

Once your dodgy web site has been indexed, there is every chance that it will rise up the rankings. Once up the rankings, the search engines may monitor the user usage and check that the web site is actually relevant.

Also, not all search engines rank web sites using software, but have human editors reviewing sites to ensure they display correctly and are relevant. If these human editors spot bad technology, you will certainly get thrown out of the search engine listings.

Conclusion

Don´t use technology in a bad way. If you are genuine and up front, then there is every chance you will receive good results anyway.

As well as receiving good results, your results may stand longer than a web site that uses technology in a bad way.

Although this should be obvious, there are still many web sites out there that use technology in a bad way.

To get your web site checked, contact us.