Attracting Your Market

With less than a second to capture your market, you need to do it right

Recent market research shows that you have less than a second to capture your audience and get them using your web site.

This poses a problem if you have a bland and boring web site.

Even if your web site is number #1 in Google, if it doesn´t capture the audience then your visitors won´t stick around.

How do you capture your audience?

This is the hard part. Capturing your audience isn´t all about BIG BOLD text and flashing images.

With the release of web2.0 concepts, the real idea is to get your audience interacting with your web site.

A good example is a quote calculator. If your web site visitor can produce a quote online and without any glitches, then they WILL stay on your web site.

The structure and navigation on your web site is just as important as the interactive bits too.

If your visitors cannot move around your web site easily to find the information they need, then they will dissappear, leave your web site and most probably never return.

Sitemaps also help your visitors move around. Make sure its readable and doesn´t just contain a load of links.

Use flash and animated images if necessary to draw the attention of your web site visitors.

What is web2.0?

Web2.0 is a concept born out of Web1.0.

Web1.0 was the idea of interaction with your web site visitors. Forms that your visitors can complete, or other types of simple interactive concepts.

Web2.0 is all about taking that idea and extending on it.

Employ games, ajax controlled applications and more advanced interaction.

A great example of this is Google. Google is not an application, but a service. You interact with the service and the service just grows and improves as time goes by.

There are no major releases of Google, it just gets better.

Also, without the data, Google is useless, but without the software, the data is useless.

This makes Google a true web2.0 web site.

Is your web site web2.0? If not, contact us to see how we can improve your web site.