Search Engine Optimisation (optimization)

Optimising your web site for the Search Engines

SEO or Search Engine Optimisation has become a buzz word in the realm of Internet marketing.

Although this is the case, there are still many people misinterpreting what SEO is and what SEO achieves.

SEO does what it says on the tin.

SEO is exactly what it says it is, Search Engine Optimisation.

This does not mean SEO will get you to the top of the search engine results. Although optimisation will have a positive effect on your web site rankings.

Optimisation is all about speeding things up, making them smaller, faster or more efficient.

This optimisation work provides the search engines with cleaner, faster more efficient information.

The net result of Search Engine Optimisation is that your web site will become more relevant and easier to index by the major search engines.

How web sites are optimised

Therefore, SEO requirements should be structured around the premise of the web site in question.

For example, if your web site has a huge database behind it, and it takes an average of 2.0 seconds to query that database to produce a web page, then it may be possible to optimise the database and produce a web page in half the time, i.e. 1.0 second.

On the other hand, you may have a small web site that needs the copy writing optimised for your industry´s keywords.

Whether you have huge databases or a few simple pages there is always room for optimising your web site.

If you would like SEO Crusade to review your web site and see where it can be optimised, contact us.

How to optimise your own web site

Although this is not recommended for the faint hearted, or the novice web designer, Search Engine Optimisation can be achieved by anyone.

The main pre-requisite is time, as well as knowledge of course, oh and a computer. If you do not have the time or knowledge to do the research, copy writing, design, development + more, then don´t do it. Get the professionals to do it.

The basic guidelines for optimising your web site are listed below. Although there are many other aspects to optimising your web site, if you get the basics right, then the rest will come in time.

Step 1) Understand The Importance of Keywords.

Step 2) Keyword Discovery.

Step 3) The Importance of Content.

Step 4) Content Copywriting.

Step 5) Dynamic Content.

Step 6) Cleaning up your web site.

Step 7) META Data.

Step 8) Good Practice.

Step 9) Bad Technology.

Step 10) Sitemaps.

Step 11) Getting Listed.

Step 12) Search Engine Submissions.

Step 13) Attracting Your Market.

Step 14) Link Popularity.

Step 15) Tracking Your Results.

Step 16) Start Again. Once you have gone through the above process and implemented it to the best of your ability, then start again.

There is no point optimising your web site for the search engines and then just thinking "That's it". It doesn't work like that. You have to constantly revisit your SEO work and make improvements, adjust things and make them better.