Paid Advertising

Summary of paid advertising?

Paid advertising is where you pay a fee to the advertiser for either displaying your advert, or for every time someone clicks on your advert.

The type of payment all depends on the advertiser you use.

Common Paid Advertising

The most common types of advertising are provided by the major search engines.

These include Google´s Adwords™ and Yahoo!´s Sponsored Search. Although many other web sites provide advertising campaigns.

With the major Cost Per Click advertising solutions, you bid on the keywords you wish to appear under.

CPC, PPC & The Others

Cost Per Click

Cost Per Click is where you pay the advertiser every time someone clicks on your advert/link. This is the most common form of paid advertising on the Internet, but can be prone to fraud. Although most of the major search engines have technology in place to stop this occurring.

Pay Per Click

Pay Per Click is the same as Cost Per Click. It is just different terminology used by different firms.

Pay Per View

Pay Per View is where you pay every time your advert is displayed. This is not as common as PPC or CPC, but for high volume advertisers, this is sometimes a beneficial way of advertising.

Per Calendar Month

Per Calendar Month is a standard term in most industries where you pay a flat fee per calendar month. In the case of advertising, your advert will appear constantly for the period you outlay, normally per month or on a yearly rolling contract.

Managed paid advertising

If you have looked into paid advertising, you may have noticed the mine field that is bidding for keywords.

The Importance of Keywords is fundamental to the success of your advertising campaigns.

With Paid Advertising, you (more often than not) have the ability to bid on the keywords you use.

The price you pay per click on these keywords will depend on their popularity. The more bidders bidding, the higher the price.

The problem with this is that you have a budget, product price or margin on your products that has to be taken into account.

If you do not get the correct return on your advertising, then you will not reap the rewards.

Here at SEO Crusade we will manage your PPC campaign, providing stats on click through rates and search terms, this way you analyse your advertising and make it effective and productive.

If you would like to enquire about a paid advertising campaign, contact us.